The invention of the patented formula for COCA-COLA and the subsequent retailing of the soft drink began with the Atlanta pharmacist, John S. Pemberton. However, in 1886, it was Asa G. Candler who was most responsible for beginning the aggressive promotion that would build the brand into a world-renowned entity. Candler, who bought the name and the formula in 1891, was an aggressive marketer who made sure the COCA-COLA name was known wherever people stopped for refreshment. Of course, one of the most obvious ways to make the name COCA-COLA familiar to all was to promote it-in its trademarked Spencerian script-in as many places as possible through signage at retail outlets and on billboards across the country. Indeed, as early as 1908, it is estimated that signs bearing the COCA-COLA name covered 2.5 million square feet of wall on American buildings. This aggressive marketing campaign would continue until the present day when COCA-COLA is truly one of the most recognizable brands around the globe.

Now, the authentic reproduction of a vintage sign for “Stoneleigh Pharmacy,” advertising COCA-COLA, appears on a classic 1920 MACK AC truck. The MACK truck-another name that is instantly recognizable as an American classic-is re-created in a precision engineered die-cast replica. Crafted and decorated with authentic COCA-COLA trademarks and graphics, your official model is produced by-and available only from-Matchbox Collectibles, the greatest name in die-cast.

(1996)

Scale: 1:60